SMS Privacy Policy
Brambleberry SMS Privacy Policy
Last Updated: Dec 30 2025
Introduction
Brambleberry ("Brambleberry," "we," "us," or "our") respects your privacy. This SMS Privacy Policy explains how we collect, use, protect, and share information when you subscribe to our SMS/text message program. By opting in to receive text messages from Brambleberry, you agree to the terms of this policy.
Legal Disclaimer: This policy is intended solely for educational and informational purposes and should not be construed as legal advice. We recommend consulting with qualified legal professionals for specific compliance matters.
This policy applies specifically to our SMS messaging program. For information about how we handle data collected through our website and other channels, please see our general Privacy Policy.
SMS Program Description
What Is the Brambleberry SMS Program?
When you opt in to our SMS program, you agree to receive recurring automated marketing and transactional text messages from Brambleberry on short code 62454.
Types of Messages You May Receive
By subscribing, you may receive the following types of text messages:
- Promotional Messages: Sale announcements, discount codes, and special offers
- Product Alerts: New product launches, back-in-stock notifications, price drop alerts, and low inventory warnings
- Cart Reminders: Notifications if you leave items in your shopping cart without completing your purchase
- Event Information: Workshops, classes, and special events
- Order Updates: Shipping confirmations and delivery notifications (transactional)
- Account Alerts: Important information about your Brambleberry account (transactional)
Message Frequency
Message frequency varies based on your preferences, our promotional calendar, and your shopping activity. You may receive approximately 4-10 messages per month, though this may vary. During peak promotional periods (holidays, major sales), you may receive additional messages.
Information We Collect
Personal Information Collected for SMS
When you subscribe to our SMS program, we collect:
| Information Type | Purpose |
|---|---|
| Mobile phone number | To send you text messages |
| Name | To personalize your messages |
| Email address | To link your SMS subscription with your account (if applicable) |
| Consent record | To document your opt-in (timestamp, source, IP address) |
| Opt-in source | To track where you subscribed (website, checkout, keyword) |
| Message preferences | To customize the types of messages you receive |
Information Collected Automatically
When you interact with our SMS messages, we may automatically collect:
- Whether you opened or clicked links in our messages
- Time and date of message interactions
- Device type and carrier information (provided by our SMS service provider)
- Shopping activity linked to SMS promotions (e.g., purchases made using SMS discount codes)
Cart Abandonment Data
If you have items in your shopping cart and do not complete your purchase within one (1) hour, we may send you a cart reminder message. We use cookies and your account information to identify abandoned carts and associate them with your phone number.
Cookie Disclosure: The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
How We Use Your Information
We use the information collected through our SMS program to:
- Send you the text messages you have requested
- Personalize message content based on your preferences and shopping history
- Notify you of sales, promotions, and new products
- Send cart abandonment reminders
- Provide order and shipping updates
- Respond to your requests for help or information
- Improve our SMS program and customer experience
- Comply with legal obligations and enforce our policies
We do not use your SMS opt-in information for purposes unrelated to the Brambleberry SMS program without your additional consent.
Consent and Opt-In
Express Written Consent
By providing your mobile phone number and agreeing to receive text messages from Brambleberry, you provide your prior express written consent to receive recurring automated marketing and transactional text messages at the number you provided.
Important Consent Disclosures
CONSENT IS NOT A CONDITION OF PURCHASE. You are not required to opt in to our SMS program to make a purchase from Brambleberry. You may buy our products without subscribing to text messages.
By opting in, you acknowledge and agree that:
- You are providing consent to receive automated marketing text messages from Brambleberry
- You are at least 18 years of age
- You are the owner or authorized user of the mobile device and phone number provided
- You understand that message and data rates may apply
- You may opt out at any time
How You May Have Opted In
You may have provided consent to receive SMS messages by:
- Entering your phone number on our website and checking the opt-in box
- Texting a keyword (such as "JOIN" or "DEALS") to short code 62454
- Providing your phone number at checkout and agreeing to receive messages
- Signing up through a promotional campaign or contest
Message and Data Rates
Message and data rates may apply. Brambleberry does not charge you for text messages we send, but your mobile carrier may charge you for each message you send or receive according to your wireless plan. Contact your mobile carrier for pricing details.
Standard messaging rates vary by carrier and plan. If you have questions about your text messaging rates, please contact your wireless service provider.
How to Opt Out
You may opt out of receiving SMS messages from Brambleberry at any time using any of the following methods:
Reply Keywords
Reply to any Brambleberry text message with one of the following keywords:
- STOP
- END
- CANCEL
- UNSUBSCRIBE
- QUIT
Other Opt-Out Methods
You may also opt out by:
- Calling us: 877-627-7883
- Emailing us: [email protected]
- Online: Visit brambleberry.com/contactus
- Writing us: Brambleberry, 2138 Humboldt St., Bellingham, WA 98225
What Happens After You Opt Out
After you opt out:
- You will receive one (1) final confirmation message acknowledging your opt-out request
- We will process your opt-out request within 10 business days as required by FCC regulations
- You will no longer receive marketing text messages from Brambleberry
- You may still receive transactional messages related to existing orders (shipping confirmations, etc.) as permitted by law
- Opting out of SMS does not unsubscribe you from email communications
Re-Subscribing
If you opt out and later wish to receive SMS messages again, you may re-subscribe by texting JOIN to 62454 or by signing up through our website.
Help and Support
HELP Keyword
If you need assistance with our SMS program, reply HELP to any Brambleberry text message. You will receive a response with:
- Program name: Brambleberry SMS Alerts
- Customer support phone number: 877-627-7883
- Customer support website: brambleberry.com/contactus
- Opt-out instructions
Contact Us for SMS Support
| Method | Contact Information |
|---|---|
| Phone | 877-627-7883 |
| [email protected] | |
| Website | brambleberry.com/contactus |
| Brambleberry, 2138 Humboldt St., Bellingham, WA 98225 |
Our customer service team is available Monday through Friday, 9:30 AM - 4:00 PM, Pacific Time.
Message Timing
We respect your time and privacy. Brambleberry sends SMS messages only between 8:00 AM and 8:00 PM in your local time zone, in compliance with federal and state telemarketing regulations.
We determine your time zone based on your phone number's area code or, if available, your account address information.
Data Security
We implement reasonable physical, technical, and administrative safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. Our security measures include:
- Encryption: Your phone number and personal information are encrypted during transmission and storage
- Access Controls: Only authorized personnel have access to SMS subscriber data
- Secure Systems: We use industry-standard security protocols to protect our systems
- Vendor Security: Our SMS service providers are contractually required to maintain appropriate security measures
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.
Data Retention
We retain your SMS subscription information for as long as you remain subscribed to our SMS program. After you opt out:
| Data Type | Retention Period |
|---|---|
| Opt-out record | Retained indefinitely to honor your opt-out request |
| Consent records | Retained for 5 years for legal compliance and audit purposes |
| Message history | Deleted within 30 days of opt-out |
| Phone number | Suppressed from marketing lists permanently unless you re-subscribe |
We may retain certain information longer if required by law or for legitimate business purposes such as resolving disputes or enforcing our agreements.
Information Sharing and Disclosure
We Do NOT Share Your SMS Opt-In Consent
We do not sell, rent, lease, or share your SMS opt-in consent or phone number with any third parties for their marketing purposes.
Your consent to receive text messages from Brambleberry applies only to Brambleberry. Your opt-in consent is not transferable to other businesses or organizations.
Third-Party Data Sharing Disclosure
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
Limited Sharing for Service Delivery
We may share your information with the following parties solely to operate our SMS program:
| Third Party | Purpose |
|---|---|
| SMS Service Provider | To deliver text messages on our behalf |
| Cloud Hosting Providers | To securely store subscriber data |
| Analytics Providers | To measure SMS program performance (aggregated/anonymized data) |
These service providers are contractually prohibited from using your information for any purpose other than providing services to Brambleberry.
Other Disclosures
We may disclose your information when:
- Required by Law: To comply with legal process, court orders, subpoenas, or government requests
- Safety and Rights: To protect the safety, rights, or property of Brambleberry, our customers, or others
- Business Transfers: In connection with a merger, acquisition, or sale of assets (your information would remain subject to this privacy policy)
- With Your Consent: When you have given us permission to share your information
No Sale of Personal Information
Brambleberry does not sell your personal information, including your phone number, to third parties. We do not participate in data broker networks or sell customer lists.
Your Privacy Rights
You have certain rights regarding the personal information we collect through our SMS program:
General Rights (All Subscribers)
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal information (subject to legal retention requirements)
- Opt-Out: Unsubscribe from SMS marketing messages at any time
- Non-Discrimination: We will not discriminate against you for exercising your privacy rights
How to Exercise Your Rights
To exercise any of these rights, contact us at:
- Email: [email protected]
- Phone: 877-627-7883
- Mail: Brambleberry, Attn: Privacy, 2138 Humboldt St., Bellingham, WA 98225
We will respond to your request within 45 days or as required by applicable law. We may need to verify your identity before processing certain requests.
California Residents: Your CCPA/CPRA Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
Your California Privacy Rights
| Right | Description |
|---|---|
| Right to Know | Request disclosure of the categories and specific pieces of personal information we have collected about you |
| Right to Delete | Request deletion of personal information we have collected (with certain exceptions) |
| Right to Correct | Request correction of inaccurate personal information |
| Right to Opt-Out of Sale/Sharing | Opt out of the sale or sharing of your personal information for cross-context behavioral advertising |
| Right to Limit Use of Sensitive Information | Limit our use of sensitive personal information to what is necessary for the services you requested |
| Right to Non-Discrimination | Exercise your rights without receiving discriminatory treatment |
Categories of Personal Information Collected
For California residents, the categories of personal information we collect through our SMS program include:
- Identifiers: Name, phone number, email address
- Commercial Information: Purchase history, products viewed, shopping cart contents
- Internet/Electronic Activity: Interactions with SMS messages, clicks, device information
- Geolocation Data: General location based on area code (not precise GPS location)
How We Use This Information
We use this information for the business purposes described in this policy, including sending you requested SMS messages, personalizing your experience, and improving our services.
Do Not Sell or Share My Personal Information
Brambleberry does not sell your personal information. We also do not "share" your personal information for cross-context behavioral advertising as defined under the CPRA.
Submitting a California Privacy Request
California residents may submit privacy requests by:
- Email: [email protected]
- Phone: 877-627-7883 (toll-free)
- Online: brambleberry.com/contactus
You may designate an authorized agent to make a request on your behalf. We will require verification of both your identity and your agent's authority.
Financial Incentive Notice
Our SMS program may offer exclusive discounts and promotions not available to non-subscribers. We offer these benefits in exchange for receiving marketing messages. You may opt out at any time without penalty. The value of the discount is reasonably related to the value of your data.
Florida Residents: Additional Information
If you are a Florida resident, the following additional protections apply under the Florida Telephone Solicitation Act (FTSA):
- We will not send you promotional text messages outside the hours of 8:00 AM to 8:00 PM Eastern Time
- We will not contact you more than three (3) times within a 24-hour period regarding the same subject matter
- Each message will clearly identify Brambleberry as the sender
Other State Privacy Laws
Residents of other states (including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others with comprehensive privacy laws) may have similar rights to access, correct, and delete personal information, and to opt out of certain data processing activities.
To exercise your rights under your state's privacy law, please contact us using the information provided above.
Children's Privacy
Our SMS program is intended for individuals 18 years of age or older. We do not knowingly collect personal information from children under 18 through our SMS program.
If you are under 18, please do not subscribe to our SMS program or provide your phone number to us.
If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information promptly. If you believe we have inadvertently collected information from a child under 18, please contact us immediately at [email protected].
Do Not Call Registry
Brambleberry respects the National Do Not Call Registry. However, by opting in to our SMS program, you are providing express written consent to receive text messages from us, which establishes a business relationship that permits us to contact you at the number you provided, even if it is listed on the Do Not Call Registry.
If you have provided consent and later add your number to the Do Not Call Registry, we will continue to send you messages until you opt out using the methods described above.
Changes to This Policy
We may update this SMS Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons.
How We Will Notify You
- Material Changes: If we make material changes that affect your rights or how we use your information, we will notify you by SMS at the number you provided before the changes take effect
- Non-Material Changes: For minor changes, we will update the "Last Updated" date at the top of this policy
- Continued Use: Your continued subscription to our SMS program after changes are posted constitutes acceptance of the updated policy
Review Regularly
We encourage you to review this policy periodically. The current version is always available at brambleberry.com/sms-privacy-policy.
Terms and Conditions
This SMS Privacy Policy is part of and subject to our SMS Terms and Conditions. By subscribing to our SMS program, you agree to both this Privacy Policy and our Terms and Conditions.
Contact Us
If you have questions or concerns about this SMS Privacy Policy or our privacy practices, please contact us:
| Method | Contact Information |
|---|---|
| [email protected] | |
| Phone | 877-627-7883 |
| Website | brambleberry.com/contactus |
| Brambleberry, Attn: Privacy, 2138 Humboldt St., Bellingham, WA 98225 |
For SMS program support (HELP, opt-out issues, message problems), reply HELP to any message or call 877-627-7883.
Quick Reference Summary
| Topic | Information |
|---|---|
| Short Code | 62454 |
| To Opt Out | Reply STOP |
| To Get Help | Reply HELP |
| Message Frequency | Varies; approx. 4-10/month |
| Message Timing | 8 AM - 8 PM local time |
| Cost | Free from Brambleberry; carrier rates may apply |
| Age Requirement | 18+ |
| Customer Service | 877-627-7883 |
| Website | brambleberry.com |
Regulatory Compliance Summary
This policy is designed to comply with:
- TCPA (Telephone Consumer Protection Act) - Federal
- CTIA Messaging Principles and Best Practices (May 2023)
- FCC Regulations (April 2025 updates)
- CCPA/CPRA (California Consumer Privacy Act / California Privacy Rights Act)
- Florida FTSA (Florida Telephone Solicitation Act)
- 10DLC Registration Requirements
- Other State Privacy Laws (Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana)
Document Version: 1.0
Created: December 2025