Branding Basics for Small Business (By Maria Ross) is a fresh, practical guide to creating an irresistible brand on any budget. In Part 1, we demystify terms so you can make sense of the marketing maze and choose the right activities, consultants, and agencies to grow your business. We also clarify what brand is and why it matters to your bottom line. In Part 2, we walk you step-by-step through a foolproof process for crafting a strong brand strategy on your own. This strategy serves as a compass for investing wisely and save you time, money and headaches on marketing. And in Part 3, we show you how to apply the brand strategy tactically to every customer touch-point so you can clearly and consistently influence your brand perception. This practical, sassy and entertaining easy-to-read guide uses real-life examples and branding tips from small businesses that have created innovative brands. The book shows how organizations of any size and with any budget can create a winning brand to attract, delight and connect with their audiences for maximum success.
Details: 152 pages, Paper Back
Size: 5-1/2" X 8-1/2"
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