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I'm Confused

I know I must be doing something wrong, but I don't know what. I bought the pinked mauve and diluted it according to directions. It is dark purple, and no amount of diluting with distilled water is changing it. What am I doing wrong? (P.S. I love Brambleberry and hate giving a low rating, but I can't review without a rating.)

Kelsey from Bramble Berry replies...
Hi Elizabeth! I'm sorry you're having trouble with this LabColor, though it doesn't necessarily sound like you did anything wrong! Even once you dilute the LabColors they are still pretty concentrated and will look much darker in the bottle. The color will definitely lighten up once used in soap, especially since it will be further diluted in your recipe. For more information on dilution and how much to use, check out our Diluting Bramble Berry LabColors and LabColor Usage Rates blog posts.